How to Use TULA’s Cult Classic Cleanser
The original Cult Classic comes out as a gel and turns into foam with water. TULA directs you to lather a dime-sized amount, massage it over wet skin for up to 30 seconds, then rinse.

From tube to lather
Wet your face and hands first. Spread the gel between your palms with a little water. If it sits in a thick patch on your fingers, add water before reaching for more cleanser. Massage gently, then rinse along the hairline, beside the nose and under the jaw, where foam is easy to miss.
Does it need to sit on the skin?
The 30 seconds refer to massage time. You can rinse sooner. There is no second waiting period after you finish massaging. Pat your face dry with a clean towel before moving on to your usual leave-on products.
Check which Cult Classic you have
TULA also sells Fragrance-Free and Luminous versions. When comparing two listings, read the full variant name and the selected size. If fragrance is the deciding factor, check the ingredient list on the exact tube you plan to buy.
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